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The Role of Surveys in the Age of Behavioural Science
A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
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What Worries The World?
The everyday concerns of the global population are the focus of one of Ipsos’ flagship global surveys. Each month we ask an online sample of over 18,000 citizens in more than 25 countries1 about the key issues they believe are facing their country, asking them to pick up to three from a diverse array of topics, ranging from unemployment to access to credit.
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Curiosity Newsletter - April 2017
The 1st quarter of 2017 has ended, but whether the year will end with a bang or doom and gloom, is yet to be seen.
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Curiosity Newsletter - February 2017
Apart from welcoming the new year, we at Ipsos SiMa are ecstatic about our newest launch, Ipsos Public Affairs. Find out more through this issue.
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Curiosity Newsletter - January 2017
"The more things change, the more they remain the same." Find out more about what our brand, media & communications experts have to say!
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Curiosity Newsletter - October 2016
Explore the articles in this issue - pieced together by our budding researchers, based on their experience and opinions.
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Curiosity Newsletter - September 2016
In this issue, we bring you articles that reflect disruptive ways which organizations can remain relevant to consumers.
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Curiosity Newsletter - August 2016
In this issue, we dig deep into the lives of consumers. We understand that technology advances shrink our world, it is important to keep watching and listening to consumers.
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Curiosity Newsletter - July 2016
We often talk about Technology as if we are in a love-hate relationship with it. Yet for all that occasional hate we cannot deny the impact it has on our lives, both as marketers and as consumers. Technology has been an "enabler" in the past, supporting mainstream businesses and services as a "silent" partner. However, techology has now shifted to an "integrator" role, seamlessly taking over our lives.