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Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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[PRESS RELEASE] - Non-Cash Economy & The Role of E-Wallets
E-wallet usage in Malaysia remains robust, with more than half the population using non-cash payments. The number of e-wallet users increased gradually in 2024, also usage frequency has increased significantly. More than 40% of users now rely on e-wallets daily, expanding gradually since 2022.
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The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring
Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.
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Global predictions for 2024: Optimism is on the rise as more think next year will be better
However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds
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[PRESS RELEASE] - Non-Cash Economy & Payment Evolution
After the acceleration of COVID, there has been a slight decrease in the usage of non-cash payment methods in 2023. However, it is worth noting that half of Malaysians still use non-cash payments, with e-wallets being used by one-fourth of the population.
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One in three men believe feminism does more harm than good
On the occasion of International Women's Day, Ipsos unveils the results of a global survey conducted in 30 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London.
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Gen-Zs: The ‘Status-fying’ Cohort!
Latest Ipsos Thought-Piece reveals what Gen-Zs really desire and why marketers should care about them. Authenticity would be the biggest driver for brands in an otherwise carefully-curated digital life of a Gen Z
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Affluent Asia 2019 Launch
Demystifying the Malaysian Affluent consumer: The facts behind the influencers of Malaysian consumers economy
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Swarovski’s consumer goods business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program
Partnership will enable optimisation of traditional media, digital and social media, and personalised marketing to drive omni-channel sales and profit.
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Perception vs Reality:- Zero Single-Use Plastic in Malaysia
Latest Ipsos Malaysia study reveals only 44% Malaysians are aware of government's 'Roadmap Towards Zero Single-Use Plastic'