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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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Mystery Calling: Dialling up your contact centre performance
Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
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Gen-Zs: The ‘Status-fying’ Cohort!
Latest Ipsos Thought-Piece reveals what Gen-Zs really desire and why marketers should care about them. Authenticity would be the biggest driver for brands in an otherwise carefully-curated digital life of a Gen Z
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Ipsos acquires a majority stake in Askia
Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
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Ipsos named as UKOM research supplier from 2021
Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
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Uncover the power of the patient voice: Healthcare-focused Social Intelligence & Text Analytics
The rich wealth of unstructured and unrequested data on social media offers critical input to your brand’s story. Ipsos’ healthcare-focused Social Intelligence & Text Analytics offering, powered by Synthesio’s leading technology, unlocks the opportunities within unstructured data, bringing you unparalleled insights into authentic patient experiences and perceptions.
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Global Infrastructure Index - Public satisfaction and priorities 2019
Majority across 28 countries are globally satisfied with national infrastructure.
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Ipsos launches Ipsos.Digital, its fully automated research platform
The new Ipsos.Digital platform offers clients fast, simplified access to global research capabilities and insights.
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Affluent Asia 2019 Launch
Demystifying the Malaysian Affluent consumer: The facts behind the influencers of Malaysian consumers economy