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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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Looking for an escape: Younger people more likely to say entertainment costs rose since COVID-19
A quarter of people globally say they’re spending more on electronics, books and movies.
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The role of culture in a global crisis
Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.
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Mixed Mode Research: Reaching the right people in the right way to get the data you need
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
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More suffering from under exercising, anxiety than other health concerns due to COVID-19: Poll
Under exercising, anxiety, overeating top the list with women more likely to say they are impacted.
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Two thirds of citizens around the world agree climate change is as serious a crisis as Coronavirus
Citizens want economic recovery actions to prioritise climate change.
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Coronavirus outbreak: What do cuts to growth forecasts, interest rates and stock markets plunges mean?
Threat of a recession will result in large fiscal measures from governments, say economists.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.