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Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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[WEBINAR] KEYS: Convergent Commerce
Today’s environment is all about channels that are simultaneously converged and coming together: convergent commerce, if you will. Please join us as we consider the latest evidence and explore the implications for us all.
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[PRESS RELEASE] - E-Commerce Landscape Through the Pandemic
Entering the second year of living with Covid-19, shopping on e-commerce platforms has become a mainstay – almost half of Malaysians have purchased something on an e-commerce platform in the past 6 months
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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Flair Indonesia 2019 - Now or Never
The second edition of Indonesia Flair presents a dynamic and thriving nation that is growing in international importance.
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Flair Ivory Coast 2019 - Are we one?
Ipsos Flair goes to Ivory Coast for the first time and finds a country which is rapidly going digital and a society of class extremes.
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Flair Indonesia 2019 - Now or Never
The second edition of Indonesia Flair presents a dynamic and thriving nation that is growing in international importance.
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Flair Ivory Coast 2019: Are we one? 10 key points
Ipsos Flair goes to Ivory Coast for the first time and finds a country which is rapidly going digital and a society of class extremes.
Shopper Journey
Grow sales in an omnichannel world.