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Restarting the economy: Older people most likely to believe jobs lost amid COVID-19 won’t return
A majority of people aged over 44 don’t see an employment rebound as lockdowns are lifted.
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[WEBINAR] - "Navigating Uncertainties: Ipsos Malaysia Consumer Confidence Outlook"
Webinar with Ipsos Malaysia Public Affairs team - Wednesday, 24th March 2020
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Coronavirus outbreak: What do cuts to growth forecasts, interest rates and stock markets plunges mean?
Threat of a recession will result in large fiscal measures from governments, say economists.
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Gen-Zs: The ‘Status-fying’ Cohort!
Latest Ipsos Thought-Piece reveals what Gen-Zs really desire and why marketers should care about them. Authenticity would be the biggest driver for brands in an otherwise carefully-curated digital life of a Gen Z
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Affluent Asia 2019 Launch
Demystifying the Malaysian Affluent consumer: The facts behind the influencers of Malaysian consumers economy
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Pressure to stay thin: How do we feel about body image around the world?
Three in five people across 29 countries say eating well is more important than being thin.
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Pressure to stay thin: How do we feel about body image around the world?
Three in five people across 29 countries say eating well is more important than being thin.
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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Malaysians' Attitudes Towards The FIFA World Cup 2018
Ipsos recently conducted an online study in 27 countries around the globe to explore the attitudes towards the FIFA World Cup 2018, to be held in Russia.
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?