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March 2020: Consumer confidence still holding up globally, but expectations are down
Two months after the first coronavirus outbreak reports, China loses its status of consumer sentiment champion to Saudi Arabia while Italy, Japan, South Korea, Mexico and the United States see a notable drop in their expectations Index since February.
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Majority of people want borders closed as fear about COVID-19 escalates
More of us now believe someone close to us will be infected by the coronavirus pandemic.
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Coronavirus outbreak: What do cuts to growth forecasts, interest rates and stock markets plunges mean?
Threat of a recession will result in large fiscal measures from governments, say economists.
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Talking about family at work? Not such a good idea if you’re a woman
Twice as many think women who talk about family are likely to have their career harmed compared to men.
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Fashion, an ethical turning point?
Consumer views on the second-hand market and sustainability in the fashion industry.
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From worries about the worldwide markets to concern for personal safety and political responses
Social media data links the impact of Coronavirus epidemic and global economic fears.
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Rising concern that the Coronavirus will have a personal financial impact and poses a high threat to their country
Majority of people think it is impossible to forecast how the virus is spreading.
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Breaking the Mould: is risky creative effective?
Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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Global Trends 2020: Understanding Complexity
Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.