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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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International Women's Day: Global opinion remains committed to gender equality, but half now believe it is coming at the expense of men
Ipsos unveils a new global study carried out in 32 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London for International Women’s Day.
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
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What Worries the World – January 2023
Inflation remains a top concern for the tenth month in a row, however, remains steady and unchanged from last month.
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What Worries the World – December 2022
Have we reached peak inflation? Although still the top concern, worry about inflation falls for the first time in two and a half years.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Ipsos Update – December 2022
Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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What worries the world - November 2022
Inflation remains the top global concern for the eighth month in a row with 42% choosing it as a worry.
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Canada, Germany remain top countries expected to have a positive influence on world affairs
Ipsos survey for Halifax International Security Forum finds Iran, Russia are considered the least likely to have a positive impact on world affairs over the next decade
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Most global citizens (85%) say world needs new international agreements and Institutions led by world’s democracies
Respondents Believe World’s Superpowers (Russia, China and US) are Least Likely to Comply with New Institutions and Agreements.