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How Technology Can Fuel Behavioural Research - and Enrich Your Insights
Traditional U&As can be weak at capturing today's disrupted behaviours and attitudes and, as a result, may fail to identify new growth opportunities.
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How the Asian mother is changing
This paper uncovers the emerging behaviours and core motivations of Asian mothers in 2019 and how they are coping with the complexities of parenting.
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Be bold, be creative, do research!
How early communication research enables marketers to make more creative, bolder advertising…faster.
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Global predictions for 2019
• Global predictions for the world economy are less optimistic than in 2018 • Many countries also expect public unrest in the coming year • After a hot 2018, most expect global temperatures to continue to rise
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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Perils of Perception 2018
This global study highlights our misperceptions about the economy, population, the environment and other key issues.
Ipsos' latest Perils of Perception study shows which key facts the online public in Malaysia and 36 other countries get right about their society - and which they get wrong. Now in its fifth year, the survey aims to highlight how we're wired to think in certain ways and how our environment influences our (mis)perceptions.
Malaysian didn't quite get it right, and tend to be over apprehensive. -
Curiosity Newsletter - October 2018
If people’s perceptions are based on what they believe is truth, does that make perception as important as reality itself? In this issue of Curiosity, we shine a spotlight on perception, how very often it differs from reality and why that is.
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Malaysians' Susceptibility towards Fake News
New Ipsos study finds three quarters of Malaysians say they can spot fake news, but half of them admit they have discovered stories to be fake after they believed them to be true.
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Investing in ASEAN 2018|2019
As the ASEAN bloc continues to grow and move towards greater economic integration, Ipsos has written a series of publications that are focused on Go to Market strategy in Southeast Asia.
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Four Ways Agile Research Will Evolve to Drive Innovation
In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?