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Flair South Korea 2020 - Customized & Connected
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.
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War on plastic heats up as beverage giants push water in a can
One in five say the responsibility to reduce packaging falls on the company that produces the goods.
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War on plastic heats up as beverage giants push water in a can
One in five say it’s the company that produces goods’ responsibility to reduce packaging.
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Ipsos Update - July 2019
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Mystery Shopping
Measuring the delivery of Brand and Customer Experience promises.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss from Ipsos Loyalty UK explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
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Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.