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Flair Ivory Coast 2019 - Are we one?
Ipsos Flair goes to Ivory Coast for the first time and finds a country which is rapidly going digital and a society of class extremes.
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Flair Ivory Coast 2019: Are we one? 10 key points
Ipsos Flair goes to Ivory Coast for the first time and finds a country which is rapidly going digital and a society of class extremes.
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The third moment of truth: Why sustainable packaging became a corporate necessity
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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Malaysians' Views on The British Royal Family
Malaysians believe that the Royal Family reinforces perceptions of the United Kingdom as a traditional and powerful country.
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.
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Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
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4 Reasons To Do ‘In-The-Moment’ Research
One of the many strengths of mobile research is that it can happen in-the-moment, or close to the moment of people’s experience.