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Women Empowerment Press Conference Kuala Lumpur
Ipsos Public Affairs hosted a press conference, presenting the findings from a recent study on women empowerment, gender equality in the workforce, and Malaysians' perspective on the role of women in positions of influence and leadership.
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Get Fair or Fail: Why Fairness is Key to Business Success
Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?
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Geared for Health: Asean’s Growing Medical and Healthcare Industry
Take a look at Asean’s growing medical and healthcare industry, and the factors that will support the growth of this sector…
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.