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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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[PRESS RELEASE] - AI Monitor 2025
Our latest survey indicates that Malaysians generally hold a positive view of Artificial Intelligence (AI). Beyond expressing excitement for its use, 3 out of 4 Malaysians believe that AI has significantly changed their daily life in the past 3 to 5 years.
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Ipsos Update – January 2025
Almanac, Predictions, Democracy … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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[PRESS RELEASE] - Artificial Intelligence (AI) Monitor
Ipsos 32-country survey reveals that 2 out of 3 people across the world claims that they have a good understanding of AI. In Malaysia, the number is slightly lower compared to our SEA neighboring countries like Indonesia, Thailand and Singapore.
Malaysians display great excitement about AI. However, this is also tempered with a degree of nervousness. The impact of AI on the job market seems to be apparent to Malaysians, as they anticipate potential redundancies of their current jobs. Despite this, many are optimistic that AI will make things better and contribute to the economy. -
Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring
Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.