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72% APAC consumers say they try to buy products from brands that act responsibly, even if it means spending more
There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.
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Global predictions for 2023
Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
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Future uncertainty: Why people don’t see a quick economic recovery from coronavirus
Consumer confidence and poll on economic outlook show doubts about recovery ahead.
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Job losses stack up: COVID-19 to hit hourly workers, smaller businesses hardest, say experts
More than half of people in a global poll feel a ‘high threat’ to their job from the pandemic.
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Coronavirus outbreak: What do cuts to growth forecasts, interest rates and stock markets plunges mean?
Threat of a recession will result in large fiscal measures from governments, say economists.
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Global Trends 2020: Understanding Complexity
Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.
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Can you afford to buy a house? Most say they're priced out of the market
Nearly three in five people say they can’t afford to buy a house where they live.
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Global Warming and Waste Reduction Take Center Stage in the Environmental Discussion
87% of the world agrees that the world climate is changing; 80% are concerned about the environmental impact of product waste.