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Predicciones 2023: 87% de los entrevistados espera que el 2023 sea un mejor año de lo que fue el 2022.
Después de un par de años muy desafiantes en 2020 y 2021, muchas personas sienten que 2022 ha sido un poco mejor. Sin embargo, prevalece la incertidumbre sobre los futuros a corto y largo plazo. Las personas están luchando por ser optimistas sobre el 2023, ya que la mayoría expresa su preocupación por el estado de la economía, el medio ambiente y la seguridad mundial.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Siete de cada 10 personas en 34 países apoyan las normas mundiales para detener la contaminación plástica
Los consumidores de todo el mundo creen que es importante que dicho tratado incorpore cinco medidas clave para abordar la contaminación plástica: prohibir los plásticos innecesarios de un solo uso, prohibir los tipos de plástico que no se pueden reciclar fácilmente, tener reglas que hagan que los fabricantes y minoristas sean responsables de reducir, reutilizar y reciclar los envases de plástico, tener reglas globales que exijan que todos los nuevos productos de plástico contengan plástico reciclado y exigir el etiquetado de los productos de plástico para que quede claro cómo clasificarlos de manera responsable para su reutilización, reciclado o eliminación.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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What Worries the World? August 2021
New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.
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World Youth Skills Day 2021: Worse mental health and wellbeing are seen as long-lasting outcomes of the COVID-19 pandemic for children and young people
On average, almost four in ten across 29 countries (a global country average of 37%), think worse mental health and wellbeing among children and young people will be a long-lasting outcome of the pandemic, according to new global study from Ipsos.
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World Youth Skills Day 2021: Worse mental health and wellbeing are seen as long-lasting outcomes of the COVID-19 pandemic for children and young people
On average, almost four in ten across 29 countries (a global country average of 37%), think worse mental health and wellbeing among children and young people will be a long-lasting outcome of the pandemic, according to new global study from Ipsos.
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World Youth Skills Day 2021: Worse mental health and wellbeing are seen as long-lasting outcomes of the COVID-19 pandemic for children and young people
On average, almost four in ten across 29 countries (a global country average of 37%), think worse mental health and wellbeing among children and young people will be a long-lasting outcome of the pandemic, according to new global study from Ipsos.
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Earth day 2021: globally people wonder what's the plan to tackle climate change
A new global study by Ipsos, conducted online among adults across 30 markets between February 19 and March 5, 2021 shows that a Global Market Average of only 31% agree their government has a clear plan in place for how government, businesses and people themselves are going to work together to tackle climate change. A third, 34%, disagree.
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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …