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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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La región se prepara para la Copa Mundial 2022
3 de cada 4 entrevistados dicen estar informados acerca de la Copa Mundial de la FIFA 2022 que se celebra en Qatar.
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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Índice de Confianza del Consumidor – Octubre 2021
Mejora levemente la confianza del consumidor puertorriqueño. En esta lectura obtenemos un 45.4 en el IPSC, mejorando +0.2 respecto de la medición previa de julio.
Se confirma así en octubre de este año una mejora de +12.3 respecto a octubre del año pasado. Del mismo modo, registramos incrementos sostenidos en 3 de las 4 mediciones efectuadas desde octubre del 2020. En el contexto de la región, la mejora del índice ubica a Puerto Rico en tercera posición en el conjunto de Caribe y Centroamérica, por debajo de El Salvador y Guatemala.
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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COVID-19 one year on: Global public loses confidence in institutions
Tracking survey data shows who gained and lost with the public over the past year.
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Global attitudes : COVID-19 vaccines
COVID-19 vaccination intent has risen in the past few weeks.
New Ipsos-World Economic Forum global survey highlights the increasing demand for COVID-19 vaccines and diverging views on whether vaccination should be mandatory.