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  • Society

    London takes first place in 2025 World's Best Cities report

    The definitive benchmarking of global cities, produced by Resonance with research by Ipsos, surveyed more than 22,000 people in 30 countries to find the best of the best.

    19 December 2024
  • Consumer & Shopper

    Conversations with AI Part V: Is there depth and empathy with AI twins?

    How do synthetic respondents fall short of capturing the human experience?

    25 October 2024
  • New Services

    Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research

    Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.

    23 August 2024
  • Media & Brand Communication

    AI in Advertising Research

    Humanizing AI to Spark Creativity and Brand Success.

    23 August 2024
  • Customer Experience

    접근성이 뛰어난 UX가 중요한 이유

    훌륭한 사용자 경험을 제공하기 위한 팁.

    29 February 2024
  • Society

    Business Risk in an Age of Populism

    As political fights continue to roil American society, how do responsible stewards prepare their organizations to navigate ideological consumers?

    23 February 2024
  • Society

    Google / Ipsos Multi-Country AI Survey

    Google commissioned Ipsos to conduct a 17-country survey on experiences with and future expectations of artificial intelligence (AI).

    19 February 2024
  • Corporate

    Views on ESG by Ipsos

    A roundup of the latest Ipsos Views on ESG (Environmental, Social, Governance).

    11 October 2023
  • Consumers demand innovation from their energy suppliers

    New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.

    8 December 2022
  • New Services

    글로벌 리서치 기업 입소스를 소개합니다

    입소스는 글로벌 리서치 기업으로서 다른 어떤 리서치 기업보다 정확하고 가치있는 데이터와 인사이트를 전달합니다. 글로벌 리서치 기업 입소스는 어떤 기업인지, 어떤 서비스 솔루션을 보유하고 있는지 소개해드리겠습니다.

    27 September 2022
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