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  • Society

    Ipsos Predictions Survey 2025

    The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.

    12 December 2024
  • Media & Brand Communication

    News

    The future of news matters for brands, the general public, and … democracy itself. Here are the forces that could shape the headlines, businesses’ bottom lines and everything in between.

    25 October 2024
  • Media & Brand Communication

    AI in Advertising Research

    Humanizing AI to Spark Creativity and Brand Success.

    23 August 2024
  • Society

    Ipsos Equalities Index 2024: More than a quarter of Gen Z men think efforts to promote equality have gone too far

    The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.

    26 June 2024
  • Consumer & Shopper

    Unlocking the creative potential of out-of-home advertising

    Thinking outside of the billboard.

    2 April 2024
  • Society

    AI잠재력에 대한 낙관론

    A global survey conducted by Google and Ipsos, involving over 17,000 participants from 17 countries, highlights optimism about AI's potential.

    29 March 2024
  • Society

    Business Risk in an Age of Populism

    As political fights continue to roil American society, how do responsible stewards prepare their organizations to navigate ideological consumers?

    23 February 2024
  • Society

    Google / Ipsos Multi-Country AI Survey

    Google commissioned Ipsos to conduct a 17-country survey on experiences with and future expectations of artificial intelligence (AI).

    19 February 2024
  • Society

    Ipsos Update – December 2023

    Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

    2 February 2024
  • Society

    Global predictions for 2024: Optimism is on the rise as more think next year will be better

    However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds

    2 February 2024
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