Australians are feeling the love, but they’re less than impressed with their sex lives

Three in four Aussies say they feel loved, but only half are satisfied with their sex lives, the latest Ipsos Global Advisor survey has revealed.

Aussies’ satisfaction with their sex lives has fallen over the past year

The new data, released on Valentine’s Day, shows Aussies’ sense of being loved are on-par with global figures (74%) but the nation falls well behind in terms of satisfaction with their romantic/sex lives.

Key Australian findings

  • Three in four Australians surveyed said they feel loved. Women showed higher “love” satisfaction than males (77%, compared to 70%).
  • Millennials are the most satisfied when it comes to feelings of love (82%), followed by Baby Boomers (75%) and Gen X (71%). Gen Z recorded the lowest feelings of love at just 62%.
  • When it comes to satisfaction with our sex lives, Australians are much less positive. Just over half (53%) said they were satisfied - well below the global average, and in the bottom six countries alongside Hungary (53%), Italy and Canada (52%), South Korea (45%), and Japan (37%).
  • Interestingly, the proportion of Australians reporting satisfaction with their sex lives has dropped over the past year, down from 61% in 2023.
  • In terms of romantic/sexual satisfaction, millennials topped the bill at 61%, with the other generations coming in around the 50% level.
  • Married couples or those with partners reported strong levels of satisfaction with their relationship (80%). However, the figure is well below the global average and satisfaction levels have declined since 2023, when it was 87%.
  • Gen Z reported the lowest relationship satisfaction (72%), followed by millennials (79%), baby boomers (82%), and Gen X (85%).

Ipsos Australia Public Affairs Deputy Managing Director, David Elliott, said: “This latest survey shows that Australians’ satisfaction with their romantic and sex lives has decreased over the past year. Other surveys, conducted by Ipsos, have shown Australians are concerned about the rising cost of living – perhaps this impact is now being felt in our relationships, making couples feel more stressed about their daily lives.”

Key global findings

Valentine’s Day: Millennials most satisfied with their romantic/sex life

This latest global survey, conducted across 31 countries, found age, income and relationship status all appear to play a role in how satisfied (or not) people are with their spouse/partner, feeling loved and their romantic/sex life.

  • The vast majority (83% on average across 31 countries) are satisfied with their relationship with their spouse/partner.
  • Nearly three-quarters (74% on average globally) are satisfied with feeling loved. Among those with a spouse or partner, this figure rises to 82%; for single people it’s 68%.
  • Just over three in five (62% on average globally) are satisfied with their romantic/sex life. Millennials*, at 67%, tend to be more positive than everyone else.
  • Married/partnered people in Thailand (92%), the Netherlands (91%), Indonesia (88%), Malaysia (88%), Peru (88%) and New Zealand (88%) are the most likely to be satisfied with their spouse/partner. While those in South Korea (68%), Japan (69%) and Italy (72%) are the least likely to say they’re satisfied with their spouse/partner.
  • Money may not buy love but those with more income are slightly more likely to report being satisfied with their relationship than those with less money. At a global level, people in higher-income households are the most likely (85%) to say they’re satisfied with their spouse/partner, followed by those in 82% in medium-income households and 78% of respondents in lower-income households.
  • People in Mexico (76%) and India (76%) are the most likely to be satisfied with their romantic/sex life, followed closely by those in Thailand (75%), China (75%), Colombia (73%) and Indonesia (73%). On the flipside a mere 37% of people in Japan are satisfied with their romantic/sex life, followed by South Korea (45%), Canada (52%) and Italy (52%).

About the study

This study did not have any external sponsors or partners. It was initiated and run by Ipsos, because we are curious about the world we live in and how citizens around the globe think and feel about their world. These are the findings of a 31-country Ipsos survey conducted December 22, 2023 – January 5, 2024, among 24,269 adults aged 18 and older in India, 18-74 in Canada, Republic of Ireland, Malaysia, South Africa, Turkey, and the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-74 in all other countries.

*Generation Z (born between 1996-2012), Millennials (born between 1980-1995), Generation X (born between 1966-1979) and Baby Boomers (born between 1945-1965).

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