Ipsos launches ‘Understanding Australia 2019. Where to from here?’

Ipsos today launches the inaugural edition of Understanding Australia 2019. Where to from here? based on its ongoing research of our population for the past 20 years.

The report will be launched at a special event, hosted by Ipsos and the Committee for Melbourne, at Deakin Edge at Federation Square today. 

The report draws on citizens’ perspectives about the liveability of their local area, their concerns and their values and intersecting these with the big events, ideas and policies shaping our economy, environment and lives, the report provides rich insight into what it is like to live in Australia today.

Intertwined in the report are the contexts of population growth and infrastructure, liveability, health, our climate and trust. 

“Ipsos has been researching Australians for 20 years and as an organisation we seek to understand people, society and markets. We do this in recognition that we are living in our world of rapid change, and that the need for reliable and credible information to assist with confident decision making has never been greater,” Ipsos ANZ CEO, Simon Wake, said.

While we research hundreds of discrete subjects every year, ultimately, we are exposed to a number of key themes that emerge through our work. In this publication, Understanding Australia, we are delving into a few of these, topics that have longevity but also resonate right now.

Key highlights from the event and from within the report include:

  • A Q&A with Ivan Motley, founder of .id – population experts, that discusses Australia’s population growth, its composition, its relationship to our economic story, the challenges it brings and the opportunities we receive through growth.
  • Lucy Hedt, Ipsos Senior Research Manager, shows what the attitudes and experiences of the nation would look like if we were a town of just 100 people. Drawn from Ipsos’ extensive set of social research projects, looking at Australia through such a lens is not only fun, but an informative and efficient way to understand who we are and what we believe, in the macro.
  • Daniel Evans, Ipsos Public Affairs Deputy Managing Director, seeks to understand how urbanisation and recent rapid population growth is impacting citizens both within and across our two largest cities of Sydney and Melbourne. This article discusses how Melburnians’ and Sydneysiders’ concerns, values and lived experiences have changed over the past decade and whether we are more united or divided through this change.
  • Julia Knapp, Ipsos Public Affairs Director, and Daniel Pole, Ipsos Public Affairs Director, investigate Australians’ perceptions of our health system. Often nominated as both one of the biggest issues facing our nation and one of our greatest export opportunities, the provision of reliable and efficient healthcare is a foundation element of our society.
  • Jennifer Brook, Ipsos Public Affairs Director, aims to unpack one of the most divisive and pertinent issues of our time, climate change. With Australians’ nominating the environment as the top issue facing the nation in November for the first time ever, and a rise in citizen and consumer activism related to a seeming lack of action focused on securing our planet’s future, there has never been a more relevant time to go deep on this topic.
  • Sally Braidwood, Ipsos Head of Corporate Reputation, opens the book on the complex and important world of trust. This article explores the implications of fake news and alternative facts to prosecute an argument that business, government and society functions better when we trust. 
  • The event closes with a “Where to now?” conversation with the committees for Sydney, Melbourne, Brisbane and Perth in direct response to the topics of population growth, urbanisation, healthcare, climate change and trust. 

“It’s largely the success of our great cities that have created many of the challenges we face today. Urbanisation and congestion, greater participation in the workforce and expectations of the lived experience, demands on infrastructure, the future of healthcare and growing climate concerns bring forward big decisions,” Wake said.