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Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Creating a sense of presence: The power of virtual and augmented reality
Exploring the demand for more immersive experiences as we move into a more digital world.
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The power of research panels
Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.
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Six principles from behavioural science to make or break innovation in tech and services
Behavioural science provides some great insights into what makes or break the success of innovation in the technology, durables and service sectors.