Search
-
Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
-
Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
-
New research from Synthesio and Twitter explores wellness conversations online
Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.
-
Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
-
MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
-
Ipsos.Digital, automated online market research platform offering clients access to fast research capabilities
Ipsos.Digital, a fully automated online market research platform, offering clients access to fast, simplified global research capabilities and insights. This tool seamlessly provides clients with the best of technology and expertise and applies Ipsos’ principles of Security, Simplicity, Speed and Substance.
-
Ipsos Digital now LIVE in Australia
Ipsos Digital is an automated self-service platform that offers a range of agile market research tools to give you faster access to insights and research solutions.
-
Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
-
Scratching the surface on the environment using social intelligence
The global pandemic seems to have overshadowed our attention to the climate… or has it?
-
The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.