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Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos and Ashton Media announce CX partnership
Ipsos and Ashton Media announce partnership to conduct landmark, Australian-first ‘State of the CX Nation’ report.
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Ipsos iris, Australia’s new digital audience measurement currency, launches today
January 2023 data shows Australians spent on average 107 hours online
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Ipsos iris set to launch in March
Ipsos and IAB Australia today announced that the new industry digital audience measurement currency Ipsos iris will be launched in early March after securing official endorsement by IAB Australia’s Board and Measurement Council.
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One year into the Ukraine war
Australians agree we should not get involved militarily but we should supply weapons and/or air-defence systems to the Ukrainian military. As the war drags on Australians’ willingness to take in Ukranian refugees is softening
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Keeping the dream relevant: Rethinking how to deliver the luxury experience
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
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Researchers will move faster in 2023 with digital survey automation
How DIY surveys are delivering faster, more cost-effective consumer insights.
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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.