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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Issues Monitor March 2014: National
As the Coalition prepares to deliver its first budget, ‘The Economy’ continues to be rated by Australians as the most important issue nationally, selected by over two in five (41%) as one of the top three issues facing the nation. ‘The Economy’ has been the nation’s greatest concern since November 2013, and, as such, it is safe to say we are well entrenched in a new paradigm of concern, largely driven by a final and perhaps overdue recognition that the global economy runs in both directions.
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Issues Monitor March 2014: Victoria
As the Government, Opposition and other parties prepare to draw swords and charge towards November’s state election, Victorian citizens are delivering their politicians a rich river of concerns and will be looking for a response in the lead up to 29 November.