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Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimise their appeal.
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
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Ipsos grows in Australia and New Zealand with two acquisitions, expands its offering in customer experience, mystery shopping, health and public affairs
Ipsos Australia and New Zealand CEO, Simon Wake, today announced two acquisitions for the leading research company, with the purchase of four divisions of GfK Research and Market Pulse International’s mystery shopping staff, clients and shopper panelists.
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How Mystery Shopping Drives Better Automotive CX Performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
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Ipsos Launches Product Intelligence: Socialized Product Evaluations via User Ratings and Reviews
Combining its expertise in social intelligence with its strong heritage in product testing, Ipsos has launched a new Product Intelligence solution that enables marketers to evaluate products faster and more efficiently than traditional product testing.
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Australians Want More Action on Climate Change – Annual Ipsos Climate Change Report
Australians willing to spend taxpayer money on projects to combat climate change.
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Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Missions for the Modern Marketer - A TikTok & Ipsos Report - TEST
In an ever-evolving marketing landscape, marketers must keep up with the times to maximise new channels and measurement techniques. Here are four missions for modern marketers to embark on to elevate strategies, deliver impact, and ensure sustainable business growth.