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Food facts, fiction and fads – How Australia eats, thinks about and shops for food
Ipsos Food CHATs report the most comprehensive study into the actual food attitudes and behaviour of everyday Australians.
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Ipsos unveils ten global megatrends in society as it celebrates 40th anniversary
Leading global research company Ipsos unveiled ten “mega trends” that will shape the world’s future, while a panel of experts explored future societal trends in Australia at a special event in Sydney last night to celebrate Ipsos’s 40th anniversary.
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The Issues Monitor June 2015: Queensland
As a new State Government settles into its first term we can see that Queenslanders are slightly re-shuffling their priorities and concerns. During the last few months of the dying Liberal government, Queenslanders indicated strong concern about unemployment and cost of living.
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Convenience Key Driver for Australia’s Food Health Choices
Australians prefer their food to come from natural sources, however are not prepared to forego eating out, take-away and pre-prepared foods/meals from supermarkets, the new Ipsos Food Health report has revealed.
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Google tops Ipsos Australia ‘Most Influential Brands’ 2015 study for second consecutive year
Google is Australia’s most influential brand among consumers for the second consecutive year, according to the Ipsos Most Influential Brands 2015* study.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
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Overnight Services
Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.