Search
-
People all over the world agree: COVID is here to stay
Australia ranks third among the majorities in each of 30 countries who believe we will never fully stop the spread of COVID
-
Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
-
Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
-
Metro Perth and Regional Victoria rated most liveable locations in 2021
This year, the most liveable metropolitan location in the country based on Ipsos’s ‘Liveability Index’ is Perth. Regional Victoria takes the crown of most liveable regional location, performing particularly well compared to the average on reliable and efficient public transport, sports viewing and participation and museums, galleries and festivals.
-
Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
-
UN women launches Australian advertising alliance to eradicate harmful stereotypes in the industry
UN Women, the United Nations entity for gender equality, is today launching the Australian chapter of The Unstereotype Alliance, as part of a global coalition to tackle harmful stereotypes in advertising and media content.
-
Fewer consumers say they have changed their behaviour due to climate concern than did before the pandemic
In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
-
Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
-
Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
-
Is facing your mortality sparking the ‘Great Resignation’? Why we don’t want to work anymore
A combination of burnout, disengagement, ‘unpaid labour’ and more is pushing workers to make drastic career moves.