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Ipsos unveils ten social tension megatrends as it celebrates 40th anniversary in Melbourne
Leading global research company Ipsos unveiled ten “megatrends” that will shape the world’s future, while a panel of experts explored social tensions and life in Victoria at a special event in Melbourne today to celebrate Ipsos’s 40th anniversary.
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Food facts, fiction and fads – How Australia eats, thinks about and shops for food
Ipsos Food CHATs report the most comprehensive study into the actual food attitudes and behaviour of everyday Australians.
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The Issues Monitor September 2015: Victoria
Victorians continue to be more concerned about ‘Crime’ than the balance of Australians and are currently more worried about ‘Drug abuse’ than ever before. These connected concerns have an impact on how we see ourselves, how we engage with our community and how we sell the state to the world.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Consumer & Retail Audit
Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.