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Device Agnostic Surveys a Necessary Evolution 2017
What are device-agnostic surveys? “Device-agnostic” implies that respondents can take in-browser surveys on any device they choose.
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One third of Australians believe residential and industrial growth puts clean water at risk
Almost half of the Australian population (47%) say they are confident that wastewater does not pose a threat to their clean water supply, only one third (34%) believe this globally, according to a new Ipsos Global Advisor study to coincide with World Water Day today.
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Ipsos global study shows majority of women around the world believe there are unequal rights in their country
On the eve of International Women’s Day, new data from Ipsos Global @dvisor shows that although the vast majority of people in 24 countries around the world say they believe men and women should be treated equally (88% on average), most still think the current situation is one of inequality in terms of social, political and/or economic rights (72% on average).
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Ipsos Global Study Shows Majority Around the World Think Society is Broken
New data from Ipsos Global @dvisor shows that many across 23 countries around the world think that their society is broken, while feeling a lack of confidence in establishment institutions – especially political parties, governments and the media.
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Perils of Perception – Perceptions Are Not Reality: What the World Gets Wrong
Australia the sixth most accurate country on the Ipsos “Index of Ignorance”. Ipsos’ latest “Perils of Perception” survey highlights how wrong the public across 40 countries is about key global issues and features of the population in their country.
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Do More! Ipsos poll shows Australians behind in infrastructure
The majority of Australians believe that we are not doing enough to meet the country’s infrastructure needs, a new global Infrastructure study by Ipsos has revealed.
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Google tops Ipsos Australia ‘Most Influential Brands’ 2015 study for second consecutive year
Google is Australia’s most influential brand among consumers for the second consecutive year, according to the Ipsos Most Influential Brands 2015* study.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.