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Ipsos unveils ten global megatrends in society as it celebrates 40th anniversary
Leading global research company Ipsos unveiled ten “mega trends” that will shape the world’s future, while a panel of experts explored future societal trends in Australia at a special event in Sydney last night to celebrate Ipsos’s 40th anniversary.
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NSW Premier Mike Baird maintains strong approval as the Coalition set for victory – Fairfax Ipsos poll
The NSW state Coalition is maintaining its lead over the ALP, the latest Fairfax Ipsos NSW state Poll shows. Given the change in electoral law that now allows NSW voters to enroll on the day, the figures for this poll are based on all those who said they are certain to vote at the state election this Saturday.
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Labor remains ahead of the Coalition in voting intention – Fairfax Ipsos poll
Labor is still ahead of the Coalition in the latest April Fairfax Ipsos Poll.
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32 point fall in those saying Prime Minister Tony Abbott has the confidence of his party – Fairfax Ipsos poll
The Labor Party remains ahead of the Coalition in the February Fairfax Ipsos Poll, although by a reduced margin.
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Strong approval for NSW Premier Mike Baird continues – Fairfax Ipsos Poll
The NSW Coalition is maintaining its lead over the ALP, the latest NSW state Fairfax Ipsos Poll has found.
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Federal Coalition support slumps as disapproval of Tony Abbott continues to rise – Fairfax Ipsos Poll
The Australian Labor Party Labor has increased its lead over the Coalition, according to the latest Fairfax Ipsos Poll.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Missions for the Modern Marketer - A TikTok & Ipsos Report - TEST
In an ever-evolving marketing landscape, marketers must keep up with the times to maximise new channels and measurement techniques. Here are four missions for modern marketers to embark on to elevate strategies, deliver impact, and ensure sustainable business growth.