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Many around the world uncomfortable with levels of immigration
Although Australians most likely to believe it makes our country a more interesting place to live.
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Google tops Ipsos Australia ‘Most influential brands’ 2016 study for third consecutive year
Digital/IT, media and retail brands dominate the list; three Australian-owned brands in the Top 10
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Google tops Ipsos Australia ‘Most Influential Brands’ 2015 study for second consecutive year
Google is Australia’s most influential brand among consumers for the second consecutive year, according to the Ipsos Most Influential Brands 2015* study.
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Labor remains ahead of the Coalition in voting intention – Fairfax Ipsos poll
Labor is still ahead of the Coalition in the latest April Fairfax Ipsos Poll.
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32 point fall in those saying Prime Minister Tony Abbott has the confidence of his party – Fairfax Ipsos poll
The Labor Party remains ahead of the Coalition in the February Fairfax Ipsos Poll, although by a reduced margin.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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emma™ Independently Audited
The Readership Works today announced that emma™ (Enhanced Media Metrics Australia), the new cross platform audience insights survey, has been successfully independently audited by media research specialist auditor Dr Rob Hall from Environmetrics.
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Missions for the Modern Marketer - A TikTok & Ipsos Report - TEST
In an ever-evolving marketing landscape, marketers must keep up with the times to maximise new channels and measurement techniques. Here are four missions for modern marketers to embark on to elevate strategies, deliver impact, and ensure sustainable business growth.