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NSW Premier Mike Baird maintains strong approval as the Coalition set for victory – Fairfax Ipsos poll
The NSW state Coalition is maintaining its lead over the ALP, the latest Fairfax Ipsos NSW state Poll shows. Given the change in electoral law that now allows NSW voters to enroll on the day, the figures for this poll are based on all those who said they are certain to vote at the state election this Saturday.
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Labor remains ahead of the Coalition in voting intention – Fairfax Ipsos poll
Labor is still ahead of the Coalition in the latest April Fairfax Ipsos Poll.
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32 point fall in those saying Prime Minister Tony Abbott has the confidence of his party – Fairfax Ipsos poll
The Labor Party remains ahead of the Coalition in the February Fairfax Ipsos Poll, although by a reduced margin.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Strong approval for NSW Premier Mike Baird continues – Fairfax Ipsos Poll
The NSW Coalition is maintaining its lead over the ALP, the latest NSW state Fairfax Ipsos Poll has found.
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Federal Coalition support slumps as disapproval of Tony Abbott continues to rise – Fairfax Ipsos Poll
The Australian Labor Party Labor has increased its lead over the Coalition, according to the latest Fairfax Ipsos Poll.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Consumer & Retail Audit
Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.
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emma™ Independently Audited
The Readership Works today announced that emma™ (Enhanced Media Metrics Australia), the new cross platform audience insights survey, has been successfully independently audited by media research specialist auditor Dr Rob Hall from Environmetrics.