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Ipsos Update - October 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
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Four Ways Agile Research Will Evolve to Drive Innovation
In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
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Ipsos Online Access Panels
Get access to 3.8 million real, fresh, engaged and accurately targeted survey respondents in Australia and worldwide by connecting with Ipsos – the industry leader in market research.
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Internet Security and Trust
A CIGI-Ipsos global survey reports that majority (52%) says they’re more concerned about online privacy than they were a year ago. Around six in ten feel that social media (63%) and search engines (57%) have too much power.
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Ipsos Appoints Carin Hercock as Managing Director, New Zealand
Research and marketing industry veteran to lead the prominent global insights brand in New Zealand
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Ipsos Launches Product Intelligence: Socialized Product Evaluations via User Ratings and Reviews
Combining its expertise in social intelligence with its strong heritage in product testing, Ipsos has launched a new Product Intelligence solution that enables marketers to evaluate products faster and more efficiently than traditional product testing.
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AANA Announces Advertising Sentiment Index (ASI)
AANA today announced a new initiative, the AANA | Ipsos Advertising Sentiment Index (ASI) which will measure the Australian community’s perception of advertising issues and content, with initial results expected to be released in Q4 2018.
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Ipsos Healthcare Launches Syndicated Pan-Cancer Testing Monitor in Australia
Ipsos Healthcare – the global healthcare business of Ipsos – has announced the expansion of its syndicated Pan-Cancer Testing Monitor (PCTM) to the Australian market.
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Ipsos Update - March 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Does Byron Sharp’s Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?