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Human Rights in 2018
Globally, only four in ten people say everyone in their country enjoys the same basic human rights.
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When Difference Doesn’t Mean Different: Understanding Cultural Bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
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Ipsos Update - July 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.
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Australia in the top five nations when it comes to the most inclusive view of Nationality
Australia is among the top five countries when it comes to having the most inclusive definition of nationality, an Ipsos Global Advisor survey shows.
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Global attitudes towards the FIFA World Cup 2018 in Russia
The latest Ipsos Global Advisor survey was conducted in 27 countries around the world and explores the attitudes towards the FIFA World Cup 2018 in Russia. The poll was carried out in the period between 20th April and 4th May 2018 among adults aged under 65 via the Ipsos Online Panel.
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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Global Warming and Waste Reduction Take Center Stage in the Environmental Discussion
87% of the world agrees that the world climate is changing; 80% are concerned about the environmental impact of product waste.
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What is the Ipsos Aboriginal and Torres Strait Islander Research Unit?
Sharon Barnes, Head of the Ipsos Aboriginal and Torres Strait Islander Research Unit, discusses the ATSIRU and their work with Aboriginal and Torres Strait Islander peoples.
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International Women's Day: Ipsos study finds global misperceptions of equality and the need to Press for Progress
To mark International Women's Day, and in the wake of the #metoo campaign, a new global study by Ipsos across 27 countries highlights the level of concern people around the world have about a number of equality issues.
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Ipsos Update - February 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.