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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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Looking at the impact of COVID-19 on the economy & the MedTech industry in China
Confronting Coronavirus
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Under epidemic young gen china
The COVID-19 epidemic is the first major crisis which the generation born in the 1990s and 2000s will have truly experienced. This report looks at how they have responded to the epidemic and whether their future behaviours/attitudes will change.
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Ipsos Update - April 2019
This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.
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The courage and wisdom of creative adventurers
How early communication research enables marketers to make more creative, bolder advertising…faster.
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The Economic Pulse of the World - March 2018
The average global economic assessment of national economies surveyed in 28 countries is down one point this wave with 47% of global citizens rating their national economies as ‘good’.
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Ipsos Update - March 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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The Economic Pulse of the World - February 2018
The average global economic assessment of national economies surveyed in 28 countries is down one point this wave with 48% of global citizens rating their national economies as ‘good’.
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Ipsos Update - February 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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The Economic Pulse of the World - January 2018
The average global economic assessment of national economies surveyed in 28 countries is up three points this wave with 49% of global citizens rating their national economies as ‘good’.