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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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Are automakers overlooking the journey while focusing on its self-driving destination?
New Ipsos study reveals most Americans simply enjoy the act of driving their vehicle.
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Early Stage
How to make future vehicle and mobility concepts successful.
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Ipsos Strategy3 | New ways of brand building in China
On March 30, 2019, the "China New Business Think Tank Forum 2019" sponsored by China New Business Research Institute, BRICS Media of China Real Estate Finance Magazine, WISDOM, and New Business Magazine sponsored was held in Hangzhou. Executives and leaders of various industries were invited to discuss how can an enterprise follow the trend of the times and become an ultimate winner in the new business era.
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Driverless Futures?
Self-driving cars create both opportunities and uncertainties for the public. How can we find out what the public thinks about a technology that doesn’t yet exist?
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Ipsos empower Chinese enterprises by decoding the trend of brands going globa
On December 13, Shenzhen. Ipsos, a leading global market research provider, successfully hosted the "Chinese Brands Going Global Summit". More than 100 guests from automotive, FMCG, real estate, consumer electronics, home appliances and other industries gathered together to discuss the ways of Chinese brands going global with Ipsos.