Search
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
-
Be bold, be creative, do research!
Strong ideas are essential for advertisers to grab attention and grow powerful brands. This requires making bolder creative choices. They can effectively turn around a category and a brand’s business, yet risks to make a wrong turnvremain.
-
Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
-
Ipsos in China Listed among the Top 10 Most Influential Market Research and Consulting Companies
On April 11, 2019, the Summit Forum on China's Reform and Opening-up and the Recover of Advertising and the Excellent Media, Advertising and Brand Award Ceremony were held in Shanghai.
-
Ipsos Strategy3 | New ways of brand building in China
On March 30, 2019, the "China New Business Think Tank Forum 2019" sponsored by China New Business Research Institute, BRICS Media of China Real Estate Finance Magazine, WISDOM, and New Business Magazine sponsored was held in Hangzhou. Executives and leaders of various industries were invited to discuss how can an enterprise follow the trend of the times and become an ultimate winner in the new business era.
-
Ipsos Launches Immuno-Oncology Mental Mapping Study
Ipsos has launched its Immuno-Oncology (I-O) Mental Mapping Study in China.
-
Corporate Sustainability: Creating and Measuring Impact
Learn how “sustainability” can reduce existential threats, bolster business continuity, rally stakeholders, and increase competitive advantage.
-
Ipsos Update – March 2019
March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.
-
Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
-
The courage and wisdom of creative adventurers
How early communication research enables marketers to make more creative, bolder advertising…faster.