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Ipsos Update - February 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Consumer Confidence National Index Down Slightly
This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.
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Consumer Confidence National Index Unchanged from October
This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.
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Consumer Confidence National Index Reaches All-Time High
Setting an all-time high, this month’s global Consumer Confidence National Index has risen to 50.5.
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Ipsos Global Consumer Confidence Index Hits New Record High of 49.3
Overall confidence no longer growing in largest economies, global expectations index plateauing.
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The Age of the Algorithm
An algorithm is a process or set of rules followed in calculations or other problem-solving operations, especially by a computer. They are all-pervasive in the digital world.
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Jingping Zheng and Zhicai Ye from National Bureau of Statistics and Industry Association Visited Ipsos
On the morning of June 21, Jingping Zheng, Deputy Director of the National Bureau of Statistics and President of Chinese Association of Market Information and Research, and Zhicai Ye, President of China Statistics Press, Vice President and Secretary General of Industry Association, visited Ipsos.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.