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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
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Ipsos × Baidu | White paper on China Beauty and Cosmetics Industry 2018
The popularity of beauty and cosmetics topics has always been increasing, and people's attention to physical attractiveness may be more than we think. Baidu Index data show that the average daily search index for beauty and cosmetics topics in 2018 is more than 3 million. What has changed in people’s attention to the beauty and cosmetics industry? What are the new trends in this industry? How do brand owners empower user experience with new technologies? What are the suggestions of Ipsos to the development of major brands?
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Insight Cloud
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
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2015 China Luxury Forecast
Positive consumer dynamics will continue to drive Chinese shoppers as the world’s number one luxury force. The China Luxury Forecast surveys luxury consumers in the mainland China and Hong Kong. This is the most detailed survey in Greater China looking at the behaviors and attitudes in the luxury sector.