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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
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How to go global for Chinese food and beverage brands
On April 23-25, the FBIF (Food and Beverage Innovation Forum) 2019 was held in Hangzhou International Expo Center, with the theme "Start Exploitative Innovation, Regain Growth Potential", to discuss the future of food and beverage industry from various aspects.
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Ipsos Strategy3 | New ways of brand building in China
On March 30, 2019, the "China New Business Think Tank Forum 2019" sponsored by China New Business Research Institute, BRICS Media of China Real Estate Finance Magazine, WISDOM, and New Business Magazine sponsored was held in Hangzhou. Executives and leaders of various industries were invited to discuss how can an enterprise follow the trend of the times and become an ultimate winner in the new business era.
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Healthy diet, the hidden consumer motivation in social and individual needs
On April 3, 2019, Zhejiang Health Products and Cosmetics Industry Association held the "Summit Forum on the Development of Nutrition and Health Industry and the Innovation and Application of Raw Materials 2019" Ms. Laura Du, Deputy Research Director of Ipsos, was invited to share consumer insights and industry trends in healthy diet, and to provide an in-depth understanding of consumers' motivation to buy healthy foods.
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Ipsos × UXPA | Barriers and opportunities in user experience innovation
Ipsos participated in multiple sessions of the Conference with multiple identities, including the release and sharing of the White Paper on User Experience 2018, the sharing of views and roundtable discussions at the new retail summit. Besides, as a co-organizer of the second good experience contest in 2018, Ipsos witnessed the wonderful performance of participating universities and enterprises.
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Ipsos × Baidu | White paper on China Beauty and Cosmetics Industry 2018
The popularity of beauty and cosmetics topics has always been increasing, and people's attention to physical attractiveness may be more than we think. Baidu Index data show that the average daily search index for beauty and cosmetics topics in 2018 is more than 3 million. What has changed in people’s attention to the beauty and cosmetics industry? What are the new trends in this industry? How do brand owners empower user experience with new technologies? What are the suggestions of Ipsos to the development of major brands?
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MarTech: There is humanity beyond marketing and technology
Ipsos insights sharing session - MarTech Giving New Insights into Consumers
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Chairman and CEO of Ipsos China Lifeng Liu selected as LinkedIn Top Voices 2018
LinkedIn Top Voices 2018 was released, and in the list there were Chairman and CEO of Ipsos China Lifeng Liu, Kaifu Li, Sheng Fu, etc. a total of fifteen opinion leaders. LinkedIn editors, by working with global data teams, found out community opinion leaders most active in interacting with other users of LinkedIn around the globe. Sharing their unique insights and thoughts, they inspired new insights and quality conversations among LinkedIn members.