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Spotlight*Egypt – The 2024 Ramadan Handbook
The 2024 Ramadan Handbook delves into behaviors, shopping trends, attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.
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MENA 2021 Ad Spend
MENA advertising expenditure dissected and analyzed by Elie Aoun, CEO of Ipsos Media in Middle East and North Africa.
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Majority believe infrastructure impact on the environment should be more of a priority
In the lead-up to COP26, the 2021 UN Climate Change Conference, an average of 51% across the 28 counties feel that it is right to prioritise the impact on the environment, nearly double the 26% who put greater weight on economic impacts.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Ipsos in MENA Launches New Syndicated E-Commerce Study
A comprehensive syndicated study uncovering the latest online shopping trends.
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Citizens don’t expect national economies to recover anytime soon
Global survey finds onus to lead recovery is on governments and big business
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World Youth Skills Day 2021: Worse mental health and wellbeing are seen as long-lasting outcomes of the COVID-19 pandemic for children and young people
On average, almost four in ten across 29 countries (a global country average of 37%), think worse mental health and wellbeing among children and young people will be a long-lasting outcome of the pandemic, according to new global study from Ipsos.
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World Youth Skills Day 2021: Worse mental health and wellbeing are seen as long-lasting outcomes of the COVID-19 pandemic for children and young people
On average, almost four in ten across 29 countries (a global country average of 37%), think worse mental health and wellbeing among children and young people will be a long-lasting outcome of the pandemic, according to new global study from Ipsos.
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World Youth Skills Day 2021: Worse mental health and wellbeing are seen as long-lasting outcomes of the COVID-19 pandemic for children and young people
On average, almost four in ten across 29 countries (a global country average of 37%), think worse mental health and wellbeing among children and young people will be a long-lasting outcome of the pandemic, according to new global study from Ipsos.
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Global public ranks ending hunger and poverty and ensuring healthy lives as top priorities among U.N. SDGs
Governments more likely than businesses and citizens to be seen as not taking enough responsibility for achieving Sustainable Development Goals