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Most Influential Brands in Egypt – 2021
Ipsos' Most Influential Brands Survey for Egypt shows technology and digital brands in the lead, with 1 local brand making the top 10.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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Coronavirus no longer the world’s top worry as it is overtaken by economic concerns
The long reign of Coronavirus as our survey’s top global concern comes to an end in October 2021. It falls to third place in our issues ranking – behind poverty & social inequality and unemployment.
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Majority believe infrastructure impact on the environment should be more of a priority
In the lead-up to COP26, the 2021 UN Climate Change Conference, an average of 51% across the 28 counties feel that it is right to prioritise the impact on the environment, nearly double the 26% who put greater weight on economic impacts.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Doctors become the world’s most trusted profession
A new Ipsos poll reveals that in 2021 doctors are considered the world’s most trustworthy profession.
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World Mental Health Day 2021
Our 30-country survey finds a large majority think their mental health and physical health are equally important, but they do not see this reflected in their country’s healthcare services.
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As Delta spreads, global consumer confidence is frozen in place
Few countries experience meaningful change in sentiment.
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Global consumer sentiment growth has nearly halted
Consumer confidence is down in the world’s two largest economies