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[PRESS RELEASE] - The Ipsos AI Monitor 2025
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Flair Indonesia 2024: Unstoppable?
Discover how in this new edition of Ipsos Flair, Indonesia 2024, Unstoppable? The momentum that has been in place for several years works as a booster and reinforces the idea that Indonesia is capable of achieving its goals, unless there is a turnaround after the elections.
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Raup Keuntungan di Bulan Ramadan
Sudut pandang tentang Ramadhan & Idul Fitri ditulis oleh Puja Khandelwal, Senior Manager – Brand Health Tracking di Ipsos di UEA, dan Aaron Almeida, Mitra Insights, TikTok METAP.
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Ipsos Update – January 2024
AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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The shifting power of influence
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Feeling the pressure: Understanding consumers during inflationary times
Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.