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We found 22 results matching with your query. Refine by
  • Customer Experience

    The Rising Tide of Private Labels: How name brands can stay afloat

    By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.

    15 May 2025
  • New Services

    Change Means Friction: Measuring and Leveraging Cognitive Conflict to Drive Behavior Change

    Konflik kognitif dinilai cukup penting dalam pengambilan keputusan manusia dan konflik ini juga dapat dimanfaatkan untuk memprediksi maupun mengubah perilaku manusia.

    21 August 2024
  • Customer Experience

    Mystery Shopping in the Luxury Industry

    In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.

    23 July 2018
  • New Services

    Ethnography: an Unfiltered View of Reality

    Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

    11 June 2018
  • New Services

    Device Agnostic: What Marketer’s Need to Know

    Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021. There is no doubt that allowing respondents to take surveys on smartphones represents a critical tipping point for our industry. We must adapt quickly to stay connected to consumers, but with that comes risk as we need to rethink questionnaire design to meet respondents’ expectations on mobile.

    25 October 2017
  • New Services

    Behavioural Science

    Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.

    9 October 2017
  • New Services

    The Role of Surveys in the Age of Behavioural Science

    A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?

    20 June 2017
  • New Services

    Big Data, Product Reviews and Behavioural Economics

    In today’s hyper connected world, consumers have the opportunity to review products, services, retailers and just about anything and everything. If we need an opinion of something, it likely exists online. Websites such as Yelp, Trip Advisor and Amazon have given consumers a platform to share their feedback quickly and easily. These reviews are important to marketers because consumers trust and use them as an input into the purchase decision process. In short, they have a real impact.

    24 August 2016
  • New Services

    Ethnography: An Unfiltered View of Reality

    Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

    14 August 2016
  • New Services

    Web Listening

    Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.

    20 February 2015
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