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What Worries the World - January 2024
Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.
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Ipsos Update – December 2023
Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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What Worries Asia - Update Sept 23
Understanding the most pressing concerns affecting consumers across the region
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What worries the world - August 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 17 months. However, worry about rising prices has declined for three months in a row, having dropped 3pp from June.
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What Worries the World – July 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 16 months.
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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81% APAC consumers feel it is possible for a brand to support good causes and make money at the same time
Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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What Worries the World – December 2022
Have we reached peak inflation? Although still the top concern, worry about inflation falls for the first time in two and a half years.