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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Science Centre
Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.
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Ipsos Global Trends 2014
Global Trends Report in which we have used survey findings alongside other sources to highlight ten key trends.
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Ipsos MediaCT Launches PLSme!
Ipsos MediaCT Launches PLSme! A unique approach to measuring appeal, brand engagement and monetisation for media and content players.
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Taking Responsibility - Ipsos Indonesia cooperation with APINDO and GAPMMI
Ipsos, the Market Research leader, is making one of its vision a reality, namely to help local businesses better understand the marketing discipline, particularly consumer behavior insight through the right market research.