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Press Release - Ipsos 4th wave: SEA Ahead
Southeast Asia sentiment and consumption tracking, through the pandemic and beyond.
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Flair Indonesia 2021 - Back To Growth
Ipsos in Indonesia proudly releases Back to Growth – an Ipsos Flair 2021 edition that reflects the challenges for Indonesia as it continues to battle with the Covid-19 pandemic.
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Press Release - Living in Crisis -Impact of Covid-19 on Economy Optimism and Consumer Spending among SEA Countries
A year of living with Covid-19, citizens in SEA continue to battle the concern on country economy.
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Flair Indonesia 2020 - Now or Never
After the success of our first Ipsos Flair in Indonesia, made possible thanks to the great reception of our clients and the commitment of our teams, we are pleased to present the second edition, which coincides with the 70th Anniversary of the recognition of Indonesia as an independent state by the Netherlands, December 27, 1949.
Ipsos has been in Indonesia since 2008 with 130+ full-time employees. Ipsos conducts qualitative and quantitative research among the general public and specific targets (business, professional, farmers etc.). -
Instagram’s Impact on Indonesian Businesses
Peran Instagram terhadap Perkembangan Bisnis di Indonesia - With Instagram’s global influence of bringing consumers closer to the things they love, which includes, Small and Medium Businesses (SMBs), the platform has grown to be one of the most widely-used business platforms in Indonesia.
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The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.