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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
Insight & Advisory Services
In-depth understanding of consumer generated data thanks to artificial intelligence coupled with decades of research rigor.
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Climate change increases in importance to citizens around the world
Most are more willing to take personal actions to cut down waste, but are skeptical of policy actions.
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Ipsos Update - October 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
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Who Is and Is Not a “Real American”, a “Real Brazilian” or a “Real Chinese”?
Ipsos’s Inclusiveness Index compares countries’ acceptance of social and cultural diversity.
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The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
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Ipsos in Indonesia Launch Ipsos Flair
Indonesia is more often in the news because of volcanic eruptions, tsunamis or other disasters, than for a more positive coverage. It is all the more unfair since the country, one of the most attractive in the world for tourists, has been experiencing sustained economic growth for decades and, since the election of the President Jokowi, has undertaken an unprecedented effort to modernize its infrastructure not just in Jakarta but all over the archipelago.
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Investment-Linked Plans in Indonesia: Perspectives on a Growing Market
Indonesia’s market for regular payment investment products has been growing fast, indicating an appetite for long-term financial planning within the country’s growing middle class. Our new industry report from Ipsos Business Consulting in Indonesia reveals how this trend is creating opportunities for various players within and outside of the traditional finance industry.
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Ipsos Update - May 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. May’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.