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Ipsos / Behaviour & Attitudes (B&A)
Ipsos, one of the world's leading market research companies, announces the acquisition of Behaviour & Attitudes (B&A), the largest Irish agency specialized in opinion and social research studies, as well as market studies.
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Strong appeal of Black Friday sales despite low levels of trust in advertised discounts
Just under 40% of consumers plan on purchasing during the upcoming sales, with those consumers expecting to spend an average of €400.
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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High Awareness of Sunbed Risk - Oct 2017
Over 9 in 10 aware of the danger of skin cancer from sunbed usage.