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Strong appeal of Black Friday sales despite low levels of trust in advertised discounts
Just under 40% of consumers plan on purchasing during the upcoming sales, with those consumers expecting to spend an average of €400.
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Food for thought: Would you like real or fake meat with that?
Four in ten people say they would eat a plant-based substitute for meat.
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Europe's Biggest Spenders
With Christmas around the corner, European retailers are getting ready for Europe’s biggest spenders*.
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High Awareness of Sunbed Risk - Oct 2017
Over 9 in 10 aware of the danger of skin cancer from sunbed usage.
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What You Did Not Know about Europe Affluent Opinion Leaders
For marketers tapping into the zeitgeist of opinion leaders is vital. Within any given sector opinion leaders are most likely to share positive information about your brand across a wide network both on- and offline. But who are they exactly?
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Tesco Brand Shouts Loudest! - Aug 2017
Ipsos MRBI research on advertising saliency in August in 2017 shows retail and telecoms brands dominate.